A growing opportunity in a global category.
BIRÉTIS is the early expression of a long-term lifestyle brand — built with patience, cultural intention, and a clear sense of where the next generation of premium consumers will come from.
Three converging growth categories
BIRÉTIS sits at the intersection of three growing categories — premium wine, lifestyle branding, and emerging-market premium alcohol. Africa and its diaspora represent one of the fastest-developing premium consumption audiences in the world, with limited culturally-relevant entrants.
Crafted in Gornac, selected for the world
BIRÉTIS Vin Rouge — produced in the village of Gornac, in South-West France — is a Vin de France 2024. A blend of Merlot, Cabernet Sauvignon, and Mourvèdre, slightly sweet but never overpowering, selected for depth, smoothness, and broad food and occasion versatility. First production batch: approximately 4,000 bottles.
Built from desirability, not mass
Initial focus on Nigeria — premium lounges, nightlife venues, private events, and curated retail. The strategy prioritises taste-makers and cultural touchpoints over mass distribution, building the brand from a position of desirability.
A lifestyle house in the making
Scale distribution across West Africa and key diaspora markets. Expand the product line into a full BIRÉTIS portfolio. Build long-term brand equity that extends beyond wine into a recognisable lifestyle house.
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